AI-powered features on Airbnb

At Airbnb, we are committed to the responsible development and use of AI. We use AI to enable certain features that make using Airbnb faster, more efficient, and more personalized to your interests. Below, we provide an overview of these AI-powered features, describe how we use your personal information to develop and improve the AI models that power these features, and explain how you can control the use of your data.

Overview of AI-powered features

We use AI to power certain features on Airbnb. These include:

• Search: We use AI to help guests find the homes, experiences, and services that best fit their needs, considering factors like quality, popularity, price, and location. We also help hosts find the most relevant co-hosts based on factors like search location and listing and co-host features. You can learn more about how Search works.

• Personalization: We use AI to help provide a more relevant experience for our users by inferring user preferences and interests so that we may more prominently display relevant search filters and profile interests, suggest relevant destinations (based on factors like location, prior searches, previously viewed listings, and past bookings), and display more relevant listing amenities and features at the top of a listing page.

• Customer Support: We use AI to help guests and hosts get answers to common questions and to take actions that they frequently reach out to customer support about, including through our AI Assistant. We also use AI to help improve our customer support team’s accuracy and efficiency when responding to our users.

• Communications: We use AI to help guests and hosts communicate more effectively and efficiently, such as by suggesting relevant quick replies to hosts, prioritizing urgent message notifications, and suggesting potential actions that users can take based on their conversations. You can learn more about why we review messages on Airbnb.

• Platform Performance and Research: We use AI to help us understand and analyze trends on Airbnb so that we can know what is working well and where we might improve our product and platform.

How we develop and improve AI models

We may use your personal information to develop and improve the AI models that enable these features. When we do so, we take appropriate measures to safeguard your privacy. This may include de-identifying your personal information prior to training a model by removing references to your name and other identifying information, implementing data encryption, using pseudonymization, and other privacy-enhancing techniques. We also restrict access to personal information used in this manner to a limited number of authorized individuals subject to strict confidentiality obligations. At Airbnb, we are committed to investing in these privacy-enhancing techniques in accordance with our Airbnb Privacy Principles.

How to control the use of your data

If you do not want Airbnb to use your personal information to develop and improve AI models powering the features described above, you can control how your data is used by making changes in the app or on the Airbnb website.

You can learn more about how to manage your privacy preferences and how to contact us to exercise your privacy rights, including the use of your personal information to develop and improve any AI model.

For more information, our Privacy Policy explains how Airbnb uses your personal information.